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Action Youth had an outdated and inconsistent brand image when I had started as an intern.
A NON-PROFIT REBRAND & REVAMP
INITIATIVE
To create a cohesive online brand presence, communicate the impact on the community, and accurately represent the students served while informing donors of Action Youth's value in the lives of Denver's Urban Youth
SOCIAL MEDIA MARKETING
WEBSITE REDESIGN
CONSISTENT BRANDING
SOCIAL MEDIA MARKETING
BEFORE
INCONSISTENT & OVERWHELMING
MISSION & VISION - UNIDENTIFIABLE
NO CLEAR LEVEL OF IMPACT
REFINED INSTAGRAM FEED
AFTER
CONSISTENT BRANDING
SHARED STORIES OF STUDENTS & LEADERS
WEBSITE REDESIGN
BEFORE
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