During my tenure as an intern with FANS Vintage, I spearheaded a transformative content strategy, infusing the brand with innovation and creativity. With full creative autonomy, I explored diverse styles, bringing a fresh perspective to both the business owner and FANS audience, streamlining the filming and editing process for a more dynamic online presence. Gaining insight into the vintage retail sector, I learned to be flexible with the constant changes in content trends. This marked my initial introduction to content with movement, specifically tailored for platforms like TikTok and Instagram Reels. I acquired skills in video content editing and successfully navigated the pressure of quick turnaround times for posting. I strategically aligned merchandise promotions with major sports events like the NFL draft and TCU baseball's journey to the finals, crafting on-trend content that resonated with fans during pivotal moments, resulting in elevated overall engagement. Beyond promotional efforts, I led the creation of engaging and trending content, including impactful interviews with prominent buyers and behind-the-scenes insights. These initiatives not only reinforced brand affinity within the TCU sports community but also fostered a deeper connection between the FANS customer base and overall brand. Leveraging multimedia tools on platforms such as TikTok and Instagram, I effectively drove brand visibility and audience engagement, contributing to the overall success of FANS' digital marketing strategy focused on organic content and community expansion.